Maidenform Women's One Fab Fit 2.0 Everyday Modern Demi Underwire Bra Style DM7543
Maidenform Women's One Fab Fit 2.0 Everyday Modern Demi Underwire Bra Style DM7543
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Maidenform Women's One Fab Fit 2.0 Everyday Modern Demi Underwire Bra Style DM7543

Key item features

  • Style DM7543
  • SmartZone cups for uplift where you need it
  • Wear 2 ways! Adjustable convertible straps
  • Supportive, seamless foam-lined underwire cups
  • Hook-and-eye back close
  • Smooth moves! Satin-smooth fabric
Current price is $30.96
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Customer ratings & reviews

4.1 out of 5 stars
stars962 ratings493 reviews
How item rating is calculated
  1. 5 stars60% (580)
  2. 4 stars16% (150)
  3. 3 stars9% (82)
  4. 2 stars5% (50)
  5. 1 star10% (100)

Reviews summary

Pros

  • : Provides comfortable support for various breast sizes.
  • : Offers a range of shades and hues.
  • : Fits comfortably and accurately to stated size.

Neutral

  • : Can be exceptional, but also inconsistent across products.
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  • +7 images
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Showing 1-3 of 493 reviews

Mar 20, 2026
Lillap
5 out of 5 stars review

Seller Verified Purchase

Great comfy bra

This is by far my favorite bra. I have worn this style/brand as a comfortable go to for a while now. There was a sharp spot right next to hook in back where fabric had been melted together. I snipped the corner of it off and bra is great now. I'm a solid 36c and that size fits great.

Review from Maidenform
Helpful?5LJEXBAOJSAL780345397
Apr 4, 2026
BrendaBB
5 out of 5 stars review

Seller Verified Purchase

SO GOOD

I love it so much but I did size up from 36B to 38B in this particular style. I wear this one a lot, it's so soft, comfortable, gives beautiful round shape, and totally smooth under T-shirts

Review from Maidenform
Helpful?5LJEXBAOJSAL780345397
Jan 30, 2026
Darlan
5 out of 5 stars review

Seller Verified Purchase

Best bra ever!

My favorite ❤️ bra. 40D. So comfortable even with the wire and so far the wire hasn't come poking out of the fabric side. Now the only problem is straps falling off my shoulders.

Review from Maidenform
Helpful?5LJEXBAOJSAL780345397