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Hero image 0 of Let's Get Publishing Strangers to Superfans: A Marketing Guide to The Reader Journey, Book 2, (Paperback), 0 of 1

David Gaughran

Let's Get Publishing Strangers to Superfans: A Marketing Guide to The Reader Journey, Book 2, (Paperback)

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Let's Get Publishing Strangers to Superfans: A Marketing Guide to The Reader Journey, Book 2, (Paperback)
Author: David Gaughran
ISBN: 9789187109300
Format: Paperback
Publication Date: 2020-08-04
Page Count: 184

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Textbooks
Publication date
August, 2020
Pages
184
Subgenre
Writing

Current price is $13.23

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This book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and teaches you to view your marketing from their perspective.

Learn the five stages in The Reader Journey.
Identify where your blockages are and how to fix them.
Optimize each stage to increase conversion.
Boost sales by making the process frictionless.
Build an army of passionate readers who do the selling for you.

It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends. The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.

Let's Get Publishing Strangers to Superfans: A Marketing Guide to The Reader Journey, Book 2, (Paperback)
Author: David Gaughran
ISBN: 9789187109300
Format: Paperback
Publication Date: 2020-08-04
Page Count: 184

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Textbooks

Publication date

August, 2020

Warranty

Warranty information

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