How to Create & Build a Successful Beauty Business

9781944177331. New condition. Trade paperback. Language: English. Pages: 96. Trade paperback (US). Glued binding. 96 p. Instant Insights. For beauty industry professionals to achieve the business success of some of the top beauty gurus, having an entrepreneurial mindset is non-negotiable. In other words, you must change the way you think, and your behaviors must be aligned with this. Have you ever wondered why some beauty pros succeed and many others struggle? It all boils down to how they think and how they handle business differently from their average peers. In an effort to get beauty industry professionals to begin thinking differently about their businesses, Erica Aker, beauty professional and beauty business success mentor, shares her insights on how transforming your thinking into a business mindset can make the difference in your beauty career success. Erica shares sound principles that will take your career from being a hustle or side job to being a bona fide entrepreneurial business.