Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy, (Paperback)
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- Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy, (Paperback)
- Author: Dominik Kosorin
- ISBN: 9788090713802
- Format: Paperback
- Publication Date: 2018-03-15
- Page Count: 188
Specs
- Book formatPaperback
- Fiction/nonfictionNon-Fiction
- GenreBusiness & Investing
- Pub date2018-03-15
- Pages188
- SubgenreAdvertising & Promotion
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This book is your ultimate guide to advertising data landscape. It covers everything from basic concepts all the way to developing a successful data strategy. You will learn where advertising data comes from and how it flows around the ecosystem. It will help you understand what data is available for targeting from third-party vendors, as well as standalone advertising platforms, such as Facebook, Google, or Amazon. Data Management Platforms (DMPs) are explored in depth, with detailed profiles of the most popular providers. All of this is set into context of key privacy regulations, including General Data Protection Regulation (GDPR). The final chapter gives you a blueprint for designing your own successful data strategy.
- Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy, (Paperback)
- Author: Dominik Kosorin
- ISBN: 9788090713802
- Format: Paperback
- Publication Date: 2018-03-15
- Page Count: 188
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Specifications
Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Pub date
2018-03-15
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