Palgrave MacMillan Global Public Diploma Shaping China's Global Imagination: Branding Nations at the World Expo, (Paperback)

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Palgrave MacMillan Global Public Diploma Shaping China's Global Imagination: Branding Nations at the World Expo, (Paperback)
Author: Palgrave MacMillan
ISBN: 9781349472369
Format: Paperback
Publication Date: 2015-11-08
Page Count: 210

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Paperback
Fiction/nonfiction
Non-Fiction
Pub date
2015-11-08
Pages
210
Subgenre
Comparative Politics
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0

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A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

Palgrave MacMillan Global Public Diploma Shaping China's Global Imagination: Branding Nations at the World Expo, (Paperback)
Author: Palgrave MacMillan
ISBN: 9781349472369
Format: Paperback
Publication Date: 2015-11-08
Page Count: 210

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Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Political & Social Sciences

Pub date

2015-11-08

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Palgrave MacMillan Global Public Diploma Shaping China&apos;s Global Imagination: Branding Nations at the World Expo, (Paperback)

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About this item

Product details

Specifications

Book format

Fiction/nonfiction

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