Scruples True Integrity Hair Color, 10a Lightest Ash Blonde, 2.05 Ounce 

The reflection of a translucent with the coverage of an opaque. Low ammonia permanent and demi-permanent hair color system. Provides beautiful color selection and expert gray coverage. Mixes easily to a beautiful, creamy consistency. Self-Tour - taking the colorist to the next level. PBX helps protect the color molecule and the True Integrity of hair while providing deeper penetration of color for radiant, shiny results. Nutrient-rich botanical blend — orange flower, orange oil, panthenol, vitamin E, sunflower and aloe for beautiful, rich tones and silky hair. All ranges of hair color are calibrated at every level for accuracy in mixing and are true to level, true to shade.