Intercultural Communication: American TV Series In China (Paperback)

American TV series were first introduced into China in the 1980s and　their popularity was growing in recent years. Different from South Korean TV　series in previous years, the popularity of American TV series does not rely on　television but via Internet. As an art of sound and image, American TV series do　not only bring Chinese audiences fresh audio-visual experience, but also　intercultural experiences of American culture and values. This exploratory　study uses questionnaire survey and focus group to investigate Chinese　audiences' attitudes towards American TV series, to analyze the influences that　the American TV series may have on contemporary Chinese audiences, and to　be helpful to other foreign dramas that came or will come into Chinese TV　series market as well.