Pre-Owned Economics for Managers (Hardcover) 0132773708 9780132773706

Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective. To be competitive in today's business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand. KEY TOPICS: MICROECONOMIC ANALYSIS. Managers and Economics. Demand, Supply, and Equilibrium Prices. Demand Elasticities. Techniques for Understanding Consumer Demand and Behavior. Production and Cost Analysis in the Short Run. Production and Cost Analysis in the Long Run. Market Structure: Perfect Competition. Market Structure: Monopoly and Monopolistic Competition. Market Structure: Oligopoly. Pricing Strategies for the Firm. MACROECONOMIC ANALYSIS. Measuring Macroeconomic Activity. Spending by Individuals, Firms, and Governments on Real Goods and Services 13. The Role of Money in the Macro Economy. The Aggregate Model of the Macro Economy. International and Balance of Payments Issues in the Macro Economy. INTEGRATION OF THE FRAMEWORKS. Combining Micro and Macro Analysis for Managerial Decision Making. MARKET: For students in the one-semester MBA Managerial Economics course, or any reader interested in managerial economics.