Pre-Owned Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads (Paperback) 1119164001 9781119164005

Name: Pre-Owned Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads (Paperback) 1119164001 9781119164005
Brand: Wiley
SKU: 699908407
Price: 4.36 USD
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Title: Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
Book Format: Paperback
ISBN10: 1119164001
EAN: 9781119164005
Genre: BUSINESS & ECONOMICS / Advertising & Promotion
Author: Sullivan, Luke
Pre-Owned Condition- Pages can include limited notes and highlighting, and the copy can include 'From the library of' labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included.

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
February, 2016
Pages
448
Reading level
Grade 2

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The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Title: Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
Book Format: Paperback
ISBN10: 1119164001
EAN: 9781119164005
Genre: BUSINESS & ECONOMICS / Advertising & Promotion
Author: Sullivan, Luke
Pre-Owned Condition- Pages can include limited notes and highlighting, and the copy can include 'From the library of' labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included.

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What is Pre-Owned: Good?

Has been read and shows minimal signs of wear like an owner's inscription or foxing, but no tearing and all pages are present.

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Pre-Owned: Good

A well-cared-for item that has seen limited use but remains in great condition. Item and instructions are complete and included.

What is the Walmart Pre-Owned Program?

See here for additional details & specific condition qualifications.

Why Walmart Pre-Owned?

Trusted sellers & quality items

Each Pre-Owned item listed comes from Walmart’s trusted performance-managed sellers, to ensure you get quality items.

Quality you can afford

Save even more on top brands & your most-loved items.

30-day free returns

Don’t love it? Most items offer a 30-day* free return policy, for added peace of mind.

Sustainability

Shopping Pre-Owned helps in extending the life of an item & reducing waste.

Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

February, 2016

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