Motivational Marketing: How to Effectively Motivate Your Prospects to Buy Now, Buy More, and Tell (Hardcover) by Robert Imbriale

9780470116357. New condition. Hard cover. Language: English. Pages: 198. Glued binding. Paper over boards. With dust jacket. 198 p. Why Do People Buy, Anyway? Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our a thinga ? And, sadly, most training remains focused on selling. We are all better served pondering the psychology of the buyer ratherthan the techniques and tactics of selling. Thata s what Robert Imbriale has done in Motivational Marketing. This book is a valuable exercise in being about the customer." --From the Foreword by bestselling author Dan S. Kennedy