Customer Retention: An Integrated Process for Keeping Your Best Customers (Hardcover) by Michael W. Lowenstein

Hard cover. Unabridged. Language: English. Pages: 179. 179 p. In today's crowded marketplace, the cost of gaining new customers far exceeds the cost of keeping them. A solid customer retention plan can be the difference between a loyal customer . . . and a lost one. Customer Retention offers valuable guidelines for turning current customers into loyal customers--and into reliable sources of profit.