PUR Beauty 4-in-1 Love Your Selfie Foundation & Concealer - Longwear Full Coverage Liquid Makeup Foundation with Hydrating Blend for Refined-Looking, Natural Beauty Glow, Skin Texture & Tone
PUR Beauty 4-in-1 Love Your Selfie Foundation & Concealer - Longwear Full Coverage Liquid Makeup Foundation with Hydrating Blend for Refined-Looking, Natural Beauty Glow, Skin Texture & Tone
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PUR Beauty 4-in-1 Love Your Selfie Foundation & Concealer - Longwear Full Coverage Liquid Makeup Foundation with Hydrating Blend for Refined-Looking, Natural Beauty Glow, Skin Texture & Tone

4.6 stars out of 985 reviews
(4.6)|
985 ratings

Key item features

  • 4-in-1 Full Coverage – Acts as a foundation, concealer, primer, and skin-perfecting formula for a flawless, longwear finish.
  • Hydrating & Skin-Enhancing – Infused with a moisturizing blend that promotes a natural glow while refining skin texture and tone.
  • Longwear & Natural Finish – Provides all-day coverage without feeling heavy, leaving skin looking smooth, radiant, and selfie-ready.
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Customer ratings & reviews

4.6 out of 5 stars
stars985 ratings959 reviews
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Reviews summary

Pros
  • : Has a non-greasy feel.
  • : Provides excellent coverage without a heavy look.
  • : Provides adjustable medium to full coverage options.
  • : Glides on and blends into skin easily.
  • : Has a natural-looking finish on the skin.
Neutral
  • : Can be hydrating, but may accentuate dry patches.
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Showing 1-3 of 959 reviews

Jul 7, 2025
Jen
5 out of 5 stars review

Seller Verified Purchase

Holy grail!

This foundation is truly everything. Its concealer that doesnt cake under your eyes. It hided sun spots. Its full coverage makeup if you need it. I personally just use it under my eyes and on sunspots and then the Pur powder foundation on top and all over my face. Please never ever discontinue this one!!

Review from Astral Health & Beauty Inc.
Helpful?5ARFASANYIM8620863159
Oct 24, 2024
Ashley
5 out of 5 stars review

Seller Verified Purchase

Love the discounts PUR occasionally offers, especi

Love the discounts PUR occasionally offers, especially these days when prices are hiking everywhere. The makeup itself is the best coverage I've found and their shade range is so good! They really seem to understand skin tones and undertones. I've used them for years now and haven't looked back.

Review from PUR Cosmetics
Helpful?5ARFASANYIM8620863159
Mar 9, 2025
Amanda
5 out of 5 stars review

Seller Verified Purchase

Love it! Just wish you had the super fair one in s

Love it! Just wish you had the super fair one in stock!

Review from PUR Cosmetics
Helpful?5ARFASANYIM8620863159