Maidenform Love the Lift® Natural Boost Demi T-Shirt Underwire Bra Sandshell 40B Women's
Maidenform Love the Lift® Natural Boost Demi T-Shirt Underwire Bra Sandshell 40B Women's
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Maidenform Love the Lift® Natural Boost Demi T-Shirt Underwire Bra Sandshell 40B Women's

4.2 stars out of 570 reviews
(4.2)|
570 ratings

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Maidenform-Maidenform Love The Lift Natural Boost Demi T-Shirt Bra-Sandshell-40B
Current price is Now $29.99
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was $43.00
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Columbus, 43215
Arrives by Fri, Feb 6
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Sold and shipped by E&L Retail LLC
4.166666666666667 stars out of 5, based on 24 seller reviews(4.2)
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About this item

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Customer ratings & reviews

4.2 out of 5 stars
stars570 ratings288 reviews
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Reviews summary

Pros
  • : Provides a comfortable ride with adequate cushioning.
  • : Accurate sizing for comfortable wear.
  • : Provides a comfortable, non-excessive lift.
  • : Provides comfortable lift and shaping for various breast sizes.
  • : Made of a soft fabric that provides comfort.
Cons
  • : Cups tend to lose their shape after washing.
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Showing 1-3 of 288 reviews

Jan 17, 2026
Joanne C
5 out of 5 stars review

Seller Verified Purchase

The perfect bra

This bra has the perfect amount of padding, not too much, and the perfect lift. It is made of quality material. For the last 10 years this is the only bra I wear.

Review from Maidenform
Helpful?2C1MA9HSAZ3O613381170
Oct 2, 2025
Walmart customer
5 out of 5 stars review

Seller Verified Purchase

Very pretty, shape is amazing

This bra is very pretty! I would love to see a series of bras devoted to maidenform sweet nothings styles from the 80's, I think you could market a “throwback” selection that would garner big interest and sales.

Review from Maidenform
Helpful?2C1MA9HSAZ3O613381170
Aug 5, 2025
Midlifecrisissexsymbol
4 out of 5 stars review

Seller Verified Purchase

SuperBoobs!

I have this bra in 5 sizes now. Due to inflammation from a long-term illness (mold exposure from a public building), my weight goes up and down, as do my breasts. I never, ever thought little 32 Barely-B me would be wearing a D, but here I am, rocking it. I measure as a 36D or DD, but I don't think that's right. My natural still almost perky breasts are not as full on top, so not all D cups work for me. The C is too small, but the D is a bit large. The band runs small on this, so I went to a 38 (I measure 35" under my breasts). I love this bra, but in a D, I feel like SuperBoobs, here to save the day! I could stop speeding semis with these babies! ;) I look like Wonderwoman now. Which is not bad, just not what I'm used to! So while I like it for some occasions, it's not a good everyday bra for me, unless I need a favor from the UPS guy. So I'm back shopping, looking for a demi style with mild push-up, but not superboob qualities. :)

Review from Maidenform
Helpful?2C1MA9HSAZ3O613381170