Not Your Mother's Way to Grow Long and Strong Shampoo (Step 1), 8 fl oz

4.5 stars out of 391 reviews
(4.5)|
391 ratings

Key item features

  • Serves as the first step in a three-part hair care system
  • Gently cleanses hair to remove build up without ever drying out hair
  • Helps tame hair
  • Formulated with Vitamin B5, Keratin, and Biotin to help nourish and fortify hair follicles for healthier-looking hair
  • Red Apple scented
  • Safe for all hair types, including natural and color-treated hair
  • Sulfate surfactant-free, paraben-free, and dye-free
  • Apply to wet hair, work into a rich lather, massage scalp well, and rinse thoroughly
  • Reduces hair breakage when used with the full Way to Grow Long and Strong Collection
  • For best results, follow with Step 2: Way to Grow Long and Strong Conditioner and Step 3: Way to Grow Long and Strong Leave-In Treatment
Current price is $7.9299.0 ¢/fl oz
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Customer ratings & reviews

4.5 out of 5 stars
stars391 ratings184 reviews
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Reviews summary

Pros
  • : Produces a thick, creamy foam.
  • : Leaves hair free of residue.
  • : Leaves hair with a clean sensation after use.
  • : Has a fruity aroma.
  • : Effectively cleans without stripping.
  • : Produces generous amount of suds for effective cleaning.
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Showing 1-3 of 184 reviews

Jan 24, 2026
Brynn
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Scent: Red Apple
5 out of 5 stars review

Verified Purchase

Incredible!

I'd been eyeing this product for a while, I just couldn't stop thinking about buying it, then once I bought it, I started to feel a little skeptical because it was scented... but all worries were put to rest when I actually used it. For 2 months straight I only used this and the matching conditioner, within the very first use most of my frizz was gone. By 5 uses I felt my hair getting thicker, and after the seventh use I noticed my curls were naturally more defined. It also indefinitely made my hair stronger, I used to lose handfuls upon handfuls of hair each time I ran my fingers through it but now I can detangle %26 style and only a few strands will shed. It does make my scalp a bit itchy, presumably from the fragrance, but that's the only con I've found in all the time (4 months now) I've used it, all of the pros outweigh it. The only shampoo I trust now!!

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Aug 16, 2025
Mary
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Scent: Red Apple
5 out of 5 stars review

Verified Purchase

I'm an elderly female with long hair that I color. Before using this shampoo %26 matching conditioner, my hair would begin to fall out from the weight. Since using these, my hair is thicker %26 several inches longer with only the normal amount of loss. Great products!

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Mar 11, 2026
BT75
Item details
Scent: Red Apple
5 out of 5 stars review

Verified Purchase

ACTUALLY HELPS HAIR

Very thankful for Not Your Mother's Way to Grow Long and Strong Shampoo! My hair has been thinner all my life, and while getting older, it falls out more and more. So, I thought I'd try Not Your Mother's Long and Strong Shampoo. The label itself was pretty self explanatory, and I had nothing else to lose. Per directions, I put it on my wet hair and gently worked into my scalp to lather. Amazingly, I did not scratch, but gently, worked into my scalp, and was shocked at how much it lathered. The more I worked into my scalp, the more it continued to lather up, proving it was helping my scalp instantly. The scent smells good, not overbearing and stayed with my hair after rinsing out and drying. But the best is after one wash, my hair instantly stopped falling out almost completely, especially when I washed it and brushed it. When it does fall out, it's the dead hair, dead ends, etc. and only very very few even fall out then. My thin hair thickened within a couple washes, feels softer than it has in over 20 years, and is stronger than ever since I started using Not Your Mother's Long and Strong Shampoo. The only thing that I don't really like about it is the price where it is a little expensive, especially for someone like me who does not really have much income and can't afford high priced shampoos. But if given the choice, I would still buy it over again. It's made so much difference!

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