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Gerrit Antonides

Cases in Consumer Behaviour, (Paperback)

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Key item features

Cases in Consumer Behaviour, (Paperback)
Author: Wiley
ISBN: 9780471987819
Format: Paperback
Publication Date: 1999-07-09
Page Count: 184

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
July, 1999
Pages
184
Reading level
College/Higher Education

Current price is $69.95

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Product details

Eine Sammlung von Fallstudien zum Thema Kundenverhalten: Untersucht werden mentale, emotionale und physische Aspekte, die bei der Auswahl, dem Kauf, der Benutzung und der Entsorgung von Produkten oder Dienstleistungen eine Rolle spielen. Gedacht ist der Band als Ergänzung und Arbeitsmittel zum Lehrbuch "Consumer Behaviour: A New Perspective". (03/99)

Cases in Consumer Behaviour, (Paperback)
Author: Wiley
ISBN: 9780471987819
Format: Paperback
Publication Date: 1999-07-09
Page Count: 184

info:

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

July, 1999

Warranty

Warranty information

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