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Competitive Intelligence: Strategische Wettbewerbsvorteile Erzielen Durch Systematische Konkurrenz-, Markt- Und Technolo, (Paperback)

Rainer Michaeli

Competitive Intelligence: Strategische Wettbewerbsvorteile Erzielen Durch Systematische Konkurrenz-, Markt- Und Technolo, (Paperback)

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Key item features

Competitive Intelligence: Strategische Wettbewerbsvorteile Erzielen Durch Systematische Konkurrenz-, Markt- Und Technolo, (Paperback)
Author: Springer
ISBN: 9783642337314
Format: Paperback
Publication Date: 2012-11-22
Page Count: 629

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
November, 2012
Pages
629
Subgenre
Management

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CI - Competitive Intelligence in der modernen Unternehmensführung hat das Ziel, Wettbewerbsvorteile durch Erhebung und Analyse einzelner Informationen von Markt und Wettbewerb zu gewinnen. Das Buch bietet eine grundlegende, praxisorientierte Einführung in Konzepte, Techniken und Praxis der CI. Zahlreiche Fallstudien deutscher und internationaler Unternehmen beleuchten unterschiedlichste Aspekte der CI-Praxis. Lösungsansätze, Ideen und Techniken werden vermittelt, z.B. wie effektive Recherchen durchgeführt, Informationsfluten beherrscht und Analysetools intelligent genutzt werden. Ein Thema ist auch der Implementierungsprozess von CI.

Competitive Intelligence: Strategische Wettbewerbsvorteile Erzielen Durch Systematische Konkurrenz-, Markt- Und Technolo, (Paperback)
Author: Springer
ISBN: 9783642337314
Format: Paperback
Publication Date: 2012-11-22
Page Count: 629

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

November, 2012

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