FITS is a premium sock brand resulting from thecollaboration of third and fourth generation textile manufacturers to createthe absolute best fitting sock in the marketplace as a response to anindustry-wide epidemic of ill-fitting socks.Utilizing only the best rawmaterials available, FITS incorporates innovative, proprietary engineering andtechnology to create the most comfortable, best-fitting sock in the world. Theresult: a product line that embodies the crucial connection between fit andperformance. Read more FITS MEDIUM RUGGED Get any task done in comfort andstyle with these FITS medium rugged crew socks. Expertly designed to stand upto even the toughest job, these mens socks are a versatile addition to yourindoor and outdoor collection. Wear them under work boots to stay comfortableon the job, or pair with winter boots to stay warm and dry when thetemperature drops. Slip on these hard-working FITS socks whenever you need totake care of business. Read more FITS = TRUE AMERICANA FITS is driven tocreate value by delivering a superior product at a fair price that enhancespersonal experiences in the outdoors, at the office, or simply relaxing withfriends and family. Read more FULL CONTACT FIT: We want to be the only socksin your sock drawer. At FITS were building socks for every aspect of yourlife utilizing innovative technology, premium materials and our unmatchable,patented, Full Contact System: full contact cuff, dynamic toe cuff, heel lock.SUPERIOR MATERIALS: Merino Wool is a naturally anti-microbial, moisturewicking, fire-resistant fiber; truly one of natures most superior andversatile fibers. BEST FITTING, BEST FEELING: We know that fashion willinevitably change, but a well-built product will always be in demand. Withproprietary engineering and technology used to create the most comfortable,best fitting socks in the world, they prove their value the minute you putthem on. Read more