Sustainable staff retention of millennials in SMEs, (Paperback)

The competitiveness of companies is no longer determined solely by the innovative strength of new products and services and the price-performance ratio, but increasingly by the availability of trained employees and qualified managers. It has become the norm for companies to apply to their potential future employees - and no longer the other way around. The mindset of entrepreneurs must be fundamentally changed in order to acquire and retain talented specialists in the long term. There is not only a shortage of skilled workers, but a shortage of general workers. The core task for companies will not be to find staff, but to retain them.