Brite

BRITE Color Shampoo Pastel Purple, Hydrating, Vegan, Cruelty Free, Color Building, 10.14 fl oz

BRITE Color Shampoo Pastel Purple, Hydrating, Vegan, Cruelty Free, Color Building, 10.14 fl ozBRITE Color Shampoo Pastel Purple Hydrating Vegan Cruelty Free Color Building 10 14 fl oz
Actual Color:Purple

Key item features

Brite Merchandise

Current price is $10.46$1.03/fl oz
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Customer ratings & reviews

3.5 out of 5 stars
stars98 ratings74 reviews
How item rating is calculated
  1. 5 stars54% (53)
  2. 4 stars5% (5)
  3. 3 stars5% (5)
  4. 2 stars2% (2)
  5. 1 star34% (33)

Reviews summary

Pros

  • : Has a mild, non-overpowering fragrance.
  • : Helps maintain and neutralize brassy tones.

Neutral

  • : Can be excellent, but may not fully cover for some users.
  • : Can achieve subtle tones, but may struggle with certain undertones.

Cons

  • : Leaves hair feeling dry after use.
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Showing 1-3 of 74 reviews

Dec 16, 2025
Jill
Item details
Color: Purple
5 out of 5 stars review

Verified Purchase

Foolproof

I love this product - it's so easy to use. Regular shampoo with lilac color. The more you use (saturation) and the longer you leave it on, the darker the color will be. So completely within your control. If it comes out too dark, just shampoo and rinse until it lightens to the color your want. Be aware that hairspray and any other styling products will also lighten it. But no big deal - you can top up the color whenever you like. Been using this for years and get so many compliments. By far the easiest hair color product I've used and zero commitment.

Helpful?1FWZH8WPV3KJ563802440
Mar 7, 2026
Debi
Top Reviewer
Item details
Color: Purple
5 out of 5 stars review

Verified Purchase

I've colored my hairight purple for awhile now and with this shampoo I don't have to do it as often. It lathers good and you don't need alot. Keeps my hair tinted just enough. I've used it for years and hope to for years to come!!

Helpful?1FWZH8WPV3KJ563802440
Aug 2, 2024
Elisa
Item details
Color: Purple
5 out of 5 stars review

Verified Purchase

Feeling Brite!!

Love sharing with folks who compliment my hair color!! I get this from Walmart!! It's Brite! Even my hairdresser and her coworkers were full of compliments and all asked what I was doing! :)). She is a hair Color master and she said keep using what you're using…it s really pretty!😊

Helpful?1FWZH8WPV3KJ563802440