Mack's Lure Smile Blade® Super Slow Death

The history of Mack's Lure is inextricably linked to the entrepreneurial spirit of Vern McPherson, its founder. The story begins in a small grocery store where Vern sold a groundbreaking lure, aptly named the Wedding Ring for the Swarovski sparkly crystal beads featured in its center. McPherson's lure is world-famous among trout and kokanee fishermen, and is irresistible to walleye and other larger game fish as well. Anglers often say, "when nothing else is working, throw a Wedding Ring on it." From humble beginnings in a small town, an international brand was born.