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Brandlife: Brandlife: Boutique Hotels & Hostels (Paperback)
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BRANDLife: Boutique Hotels Hostels
Specs
- Book formatPaperback
- Fiction/nonfictionNon-Fiction
- GenreBusiness & Investing
- Pages228
- Series titleBrandlife
- Number in series2
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Starting from $58.73
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Product details
This exciting new volume in the Brandlife series profiles the worlds best conceived and realized brand identities for hotels and hostels. Beginning with interviews of some of the leading hoteliers profiled, Hip Hotels and Hostels reveals the challenges as well as rewards of building a distinctive brand in todays climate. Some are stand-alone, such as the wonderfully eclectic Oddsson in Reykjavik, while others such as the Ace Hotel or Generator Hostels have developed into highly successful chains that offer regional variations. But whether premium or budget, all have something unique to offer travelers in their brand experience. Features graphic identities, interiors and architecture as well as expert talks with designers and creative directors.
BRANDLife: Boutique Hotels Hostels
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Specifications
Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Pages
228
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