Berkley PowerBait® The General Fishing Bait, IKE's Magic, 6 1/4in | 16cm, Soft Stick Bait with Irresistible Flavor, Eye-Popping Colors, Classic Stick Bait Action, Deadly Bass Bait

Joining the ranks of Berkley's legendary PowerBait® Lineup, The General is a classic soft stick worm – delivering a slow fall and subtle shimmy that fish can't resist. An extremely versatile soft bait, The General can be rigged a multitude of ways to suit a variety of fishing situations. Berkley's exclusive PowerBait® formula delivers the technology of taste to soft plastic baits increasing bite retention by 18x, providing the angler time to feel more bites and set more hooks. At Berkley, our science-based development process gives anglers the tools and confidence to catch more fish. Berkley baits are fine-tuned through decades of scientific research at Berkley Labs and then proven on the water to provide anglers with the best solution to help them catch fish in any environment.