Hero image 0 of Not Your Mother's Blonde Moment Purple Bonding Shampoo for Light and Silver Hair Tones, 8 fl oz, 0 of 8
100+ bought since yesterday, try a subscriptionOverall pick
Not Your Mother's Blonde Moment Purple Bonding Shampoo for Light and Silver Hair Tones, 8 fl oz
Key item features
- Purple shampoo for blonde, silver, or light to medium-toned brunette hair with lightened hues (balayage, highlights, lowlights, ombré, and more)
- 2-in-1 toning and bonding formula brightens and strengthens lightened hair tones with each wash
- Dark violet pigments neutralize hair brassiness and yellow tones with results after one wash
- Bonding Technology strengthens hair and smooths lifted cuticles for smoother, shinier hair
- Formulated with quinoa to aid in hair color retention
- Packed with moisture to intensely hydrate bleached hair and damaged hair
- Sweet, sunny floral scent
- Sulfate surfactant-free, silicone-free, paraben-free, phthalate-free, gluten-free, cruelty-free, and vegan
- Only use 2-3 times a week in place of regular shampoo
- Lather and work purple shampoo into wet hair, then rinse thoroughly and follow with Blonde Moment Tone and Repair Purple Conditioner
Specs
- Shampoo & conditioner typePurple Shampoos
- Product lineBlonde Moment
- Hair care key benefitsRepairing
- Net content statement8 fl oz (237mL)
- FeaturesZero Lather
- ScentFloral
Reviews summary
Pros
- : Has a non-overwhelming scent.
- : Offers good performance at lower cost.
- : Reduces or removes brassy tones from hair.
Generated by AI
Current price is USD$7.9299.0 ¢/fl oz
Price when purchased online
Free 90-day returns
Subscribe, Your usuals, on your schedule, Save time and stay stocked!, $7.92
Subscribe
$7.92
Your usuals, on your schedule
Save time and stay stocked!
One-time purchase $7.92
One-time purchase
$7.92
How do you want your item?
Try 30 days for just $1! Choose a plan at checkout.
Columbus, 43215
Arrives by Today
.Order within 25 min
Sold and shipped by Walmart.com
Free 90-day returns
Try 30 days of Walmart+ for just $1!
T&C apply. Claim offer now
About this item
Product details
Wash your way to brighter and stronger lightened toned locks with Not Your Mother's Blonde Moment Tone and Repair Purple Shampoo. This dual-action purple shampoo packs intense toning power with bond-repairing benefits and added hydration to keep your lightened hair tones cooler and stronger.
Formulated with Bonding Technology, this shampoo for blondes, lightened brunettes, and gray-haired beauties helps support hair and adds strength, smoothing lifted cuticles as it gently cleanses and moisturizes, so even chemically damaged hair feels healthier and more nourished. This purple shampoo is made with dark violet pigments that tone and quinoa that aids in keeping your color bright and cool-toned for longer - wash after wash.
Just lather and work into your wet hair and then rinse thoroughly. For best results, follow with Blonde Moment Tone and Repair Purple Conditioner. Safe for use 2-3 times a week on wash day in place of your regular shampoo. Can be used on natural and color-treated blonde hair, silver hair, or light to medium-toned brunette hair with lightened hues (balayage, highlights, lowlights, ombré, and more). It is sulfate surfactant-free, silicone-free, paraben-free, phthalate-free, gluten-free, cruelty-free, and vegan.
Formulated with Bonding Technology, this shampoo for blondes, lightened brunettes, and gray-haired beauties helps support hair and adds strength, smoothing lifted cuticles as it gently cleanses and moisturizes, so even chemically damaged hair feels healthier and more nourished. This purple shampoo is made with dark violet pigments that tone and quinoa that aids in keeping your color bright and cool-toned for longer - wash after wash.
Just lather and work into your wet hair and then rinse thoroughly. For best results, follow with Blonde Moment Tone and Repair Purple Conditioner. Safe for use 2-3 times a week on wash day in place of your regular shampoo. Can be used on natural and color-treated blonde hair, silver hair, or light to medium-toned brunette hair with lightened hues (balayage, highlights, lowlights, ombré, and more). It is sulfate surfactant-free, silicone-free, paraben-free, phthalate-free, gluten-free, cruelty-free, and vegan.
- Purple shampoo for blonde, silver, or light to medium-toned brunette hair with lightened hues (balayage, highlights, lowlights, ombré, and more)
- 2-in-1 toning and bonding formula brightens and strengthens lightened hair tones with each wash
- Dark violet pigments neutralize hair brassiness and yellow tones with results after one wash
- Bonding Technology strengthens hair and smooths lifted cuticles for smoother, shinier hair
- Formulated with quinoa to aid in hair color retention
- Packed with moisture to intensely hydrate bleached hair and damaged hair
- Sweet, sunny floral scent
- Sulfate surfactant-free, silicone-free, paraben-free, phthalate-free, gluten-free, cruelty-free, and vegan
- Only use 2-3 times a week in place of regular shampoo
- Lather and work purple shampoo into wet hair, then rinse thoroughly and follow with Blonde Moment Tone and Repair Purple Conditioner
info:
We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.
Specifications
Shampoo & conditioner type
Purple Shampoos
Product line
Blonde Moment
Hair care key benefits
Repairing
Net content statement
8 fl oz (237mL)
Indications
Stop Use Indications
If any adverse reaction occurs discontinue use.
Skin Care Concern
n/a
Directions
Instructions
Only use 2-3 times a week in
place of regular shampoo. Lather and work into wet hair. Rinse thoroughly. Follow with Blonde Moment Conditioner.
Ingredients
Inactive Ingredients
No Inactive Ingredients
Ingredients
Water (Aqua), Sodium Lauroyl Sarcosinate, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Propanediol, Itaconic acid, Arginine, Panthenol, Linum Usitatissimum (Linseed) Seed Extract, Salvia Hispanica Seed Extract, Polyglyceryl-10 Laurate, Hydrolyzed Quinoa, Helianthus Annuus (Sunflower) Seed Extract, Polyquaternium-10, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Butylene Glycol, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Ext. D&C Violet 2 (CI 60730).
Active Ingredients
salicylic acid
Active Ingredient Name
Water (Aqua), Sodium Lauroyl Sarcosinate, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Propanediol, Itaconic Acid, Arginine, Panthenol, Linum Usitatissimum (Linseed) Seed Extract, Salvia Hispanica Seed Extract, Polyglyceryl-10 Laurate, Hydrolyzed Quinoa, Helianthus Annuus (Sunflower) Seed Extract, Polyquaternium-10, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Butylene Glycol, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Ext. D&C Violet 2 (CI 60730).
Warnings
Warning Text
CAUTION: For external use only. Avoid eye contact. If any adverse reaction occurs discontinue use. KEEP OUT OF REACH OF CHILDREN. Avoid prolonged contact with porous materials to prevent staining.
State Chemical Disclosure
None
Similar items you might like
Based on what customers bought
Best seller Not Your Mother's Curl Talk Bond Building Shampoo for Curly Hair, 8 fl oz $8.74 $1.09/fl oz
Best seller
Sponsored$874current price $8.74$1.09/fl ozNot Your Mother's Curl Talk Bond Building Shampoo for Curly Hair, 8 fl oz
9124.6 out of 5 Stars. 912 reviewsBest seller Equate Blonde & Silver Shampoo for Hair Care of Blonde and Silver Hair, 16 fl oz, Compare to Clairol Professional® Shimmer Lights® Shampoo $4.98 31.1 ¢/fl oz
Best seller
$498current price $4.9831.1 ¢/fl ozEquate Blonde & Silver Shampoo for Hair Care of Blonde and Silver Hair, 16 fl oz, Compare to Clairol Professional® Shimmer Lights® Shampoo
16334.4 out of 5 Stars. 1633 reviewsBest seller Jhirmack Silver Brightening Purple Toning Shampoo for All Shades of Silver and Gray Hair, 12 fl oz $5.77 Was $17.00 48.1 ¢/fl oz
Best seller
$577current price $5.77, Was $17.00$17.0048.1 ¢/fl ozJhirmack Silver Brightening Purple Toning Shampoo for All Shades of Silver and Gray Hair, 12 fl oz
14824.6 out of 5 Stars. 1482 reviewsShimmer Lights Shampoo 16 oz $11.67 Was $15.42 72.9 ¢/fl oz
$1167current price $11.67, Was $15.42$15.4272.9 ¢/fl ozShimmer Lights Shampoo 16 oz
2314.6 out of 5 Stars. 231 reviewsKristin Ess Hair Purple Shampoo for Blonde, Brunette, Silver Grey Hair, Anti Brass Yellow Tones, Sulfate Free Toning Shampoo, 10oz $11.97 $1.20/fl oz
$1197current price $11.97$1.20/fl ozKristin Ess Hair Purple Shampoo for Blonde, Brunette, Silver Grey Hair, Anti Brass Yellow Tones, Sulfate Free Toning Shampoo, 10oz
3994.4 out of 5 Stars. 399 reviews1K+ bought since yesterday L'Oreal Paris Elvive Glycolic Gloss Shine Enhancing Shampoo, 13.5 fl oz $8.90 65.9 ¢/fl oz
1K+ bought since yesterday
$890current price $8.9065.9 ¢/fl ozL'Oreal Paris Elvive Glycolic Gloss Shine Enhancing Shampoo, 13.5 fl oz
11454.6 out of 5 Stars. 1145 reviews1K+ bought since yesterday Aussie Kids Moist Sulfate Free Kids Shampoo, 16 fl oz $4.97 31.1 ¢/fl oz
1K+ bought since yesterday
$497current price $4.9731.1 ¢/fl ozAussie Kids Moist Sulfate Free Kids Shampoo, 16 fl oz
12644.8 out of 5 Stars. 1264 reviews1K+ bought since yesterday Head and Shoulders Dandruff Shampoo, Classic Clean, 8.45 fl oz $3.97 Was $8.27 47.0 ¢/fl oz
1K+ bought since yesterday
2 optionsAvailable in additional 2 options$397current price $3.97, Was $8.27$8.2747.0 ¢/fl ozHead and Shoulders Dandruff Shampoo, Classic Clean, 8.45 fl oz
126454.7 out of 5 Stars. 12645 reviews1K+ bought since yesterday Pantene Pro-V Shampoo Daily Moisture Renewal, 27.7 oz $9.97 36.0 ¢/fl oz
1K+ bought since yesterday
$997current price $9.9736.0 ¢/fl ozPantene Pro-V Shampoo Daily Moisture Renewal, 27.7 oz
49914.8 out of 5 Stars. 4991 reviewsBest seller Head and Shoulders Dandruff Shampoo, Classic Clean, 12.5 oz $6.97 55.8 ¢/fl oz
Best seller
2 optionsAvailable in additional 2 options$697current price $6.9755.8 ¢/fl ozHead and Shoulders Dandruff Shampoo, Classic Clean, 12.5 oz
90894.7 out of 5 Stars. 9089 reviewsBest seller L'Oreal Paris Elvive Glycolic Gloss Shine Boosting Shampoo , 28 fl oz $9.47 33.8 ¢/fl oz
Best seller
$947current price $9.4733.8 ¢/fl ozL'Oreal Paris Elvive Glycolic Gloss Shine Boosting Shampoo , 28 fl oz
1274.6 out of 5 Stars. 127 reviewsBest seller Petal Fresh Hair ResQ Thickening Shampoo, Advanced Biotin Pro-Growth Formula for All Hair Types, 12 fl oz $7.88 65.7 ¢/fl oz
Best seller
2 optionsAvailable in additional 2 options$788current price $7.8865.7 ¢/fl ozPetal Fresh Hair ResQ Thickening Shampoo, Advanced Biotin Pro-Growth Formula for All Hair Types, 12 fl oz
4324.5 out of 5 Stars. 432 reviewsBest seller Head and Shoulders 2 in 1 Dandruff Shampoo and Conditioner, Dry Scalp Care, 8.45 oz $3.97 46.7 ¢/fl oz
Best seller
8 optionsAvailable in additional 8 options$397current price $3.9746.7 ¢/fl ozHead and Shoulders 2 in 1 Dandruff Shampoo and Conditioner, Dry Scalp Care, 8.45 oz
21904.6 out of 5 Stars. 2190 reviews1K+ bought since yesterday Alberto VO5 Strawberries & Cream Nourishing Shampoo with Soy Milk, Paraben Free, Vitamin-Enriched Formula for Soft, Healthy Hair $1.26 7.5 ¢/fl oz
1K+ bought since yesterday
10 optionsAvailable in additional 10 options$126current price $1.267.5 ¢/fl ozAlberto VO5 Strawberries & Cream Nourishing Shampoo with Soy Milk, Paraben Free, Vitamin-Enriched Formula for Soft, Healthy Hair
60794.7 out of 5 Stars. 6079 reviewsBest seller Lightweight Hydration Hibiscus Water Shampoo, Aloe Vera $6.97 53.6 ¢/fl oz
Best seller
$697current price $6.9753.6 ¢/fl ozLightweight Hydration Hibiscus Water Shampoo, Aloe Vera
25124.5 out of 5 Stars. 2512 reviewsBest seller Aussie Miracle Volume with Plum & Bamboo, Paraben Free Shampoo, 26.2 fl oz $7.97 Was $12.24 30.4 ¢/fl oz
Best seller
3 optionsAvailable in additional 3 options$797current price $7.97, Was $12.24$12.2430.4 ¢/fl ozAussie Miracle Volume with Plum & Bamboo, Paraben Free Shampoo, 26.2 fl oz
250784.6 out of 5 Stars. 25078 reviewsBest seller Aussie Total Miracle Shampoo, Paraben Free, for All Hair Types 26.2 fl oz $7.97 30.4 ¢/fl oz
Best seller
$797current price $7.9730.4 ¢/fl ozAussie Total Miracle Shampoo, Paraben Free, for All Hair Types 26.2 fl oz
77144.7 out of 5 Stars. 7714 reviewsRollback Garnier Fructis Pure Clean Purifying Shampoo for All Hair Types, 33.8 fl oz $8.47 Was $9.47 25.1 ¢/fl oz
Rollback
4 optionsAvailable in additional 4 options$847current price $8.47, Was $9.47$9.4725.1 ¢/fl ozGarnier Fructis Pure Clean Purifying Shampoo for All Hair Types, 33.8 fl oz
53504.5 out of 5 Stars. 5350 reviewsBest seller L'Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo, 72H Intense Moisture, Squeeze, 13.5 fl oz $5.97 44.2 ¢/fl oz
Best seller
$597current price $5.9744.2 ¢/fl ozL'Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo, 72H Intense Moisture, Squeeze, 13.5 fl oz
15394.6 out of 5 Stars. 1539 reviewsBest seller Dove Kids Care Shampoo for Coils, Curls and Waves Hair Love Kids Shampoo Infused with Coconut Oil and Shea Butter, 17.5 fl oz $6.92 39.5 ¢/fl oz
Best seller
$692current price $6.9239.5 ¢/fl ozDove Kids Care Shampoo for Coils, Curls and Waves Hair Love Kids Shampoo Infused with Coconut Oil and Shea Butter, 17.5 fl oz
7214.8 out of 5 Stars. 721 reviews
Check out these related products
Best seller Not Your Mother's Blonde Moment Purple Bonding Conditioner for Light and Silver Hair Tones, 8 fl oz $7.92 Was $21.00 99.0 ¢/fl oz
Best seller
$792current price $7.92, Was $21.00$21.0099.0 ¢/fl ozNot Your Mother's Blonde Moment Purple Bonding Conditioner for Light and Silver Hair Tones, 8 fl oz
7034.5 out of 5 Stars. 703 reviewsBlondie Locks Shampoo 8.45 oz $13.46
$1346current price $13.46Blondie Locks Shampoo 8.45 oz
4144.7 out of 5 Stars. 414 reviewsPantene Illuminating Shampoo Sulfate Free with Biotin, Color Safe Hair, 9.6 oz $7.59 79.1 ¢/fl oz
$759current price $7.5979.1 ¢/fl ozPantene Illuminating Shampoo Sulfate Free with Biotin, Color Safe Hair, 9.6 oz
3464.4 out of 5 Stars. 346 reviewsJohn Frieda Anti Frizz, Frizz Ease Dream Curls Shampoo, 8.45oz $14.26 $1.68/fl oz
2 optionsAvailable in additional 2 options$1426current price $14.26$1.68/fl ozJohn Frieda Anti Frizz, Frizz Ease Dream Curls Shampoo, 8.45oz
3644 out of 5 Stars. 364 reviewsNow Beauty No Yellow Purple Shampoo for Color Treated Blonde Hair, 32 oz $15.33 $3.07/oz
$1533current price $15.33$3.07/ozNow Beauty No Yellow Purple Shampoo for Color Treated Blonde Hair, 32 oz
44 out of 5 Stars. 4 reviewsIt's A 10 Miracle Moisture Shampoo 33.8 Oz $36.85 $1.09/oz
$3685current price $36.85$1.09/ozIt's A 10 Miracle Moisture Shampoo 33.8 Oz
184 out of 5 Stars. 18 reviews
Customer ratings & reviews
How item rating is calculated
Reviews summary
Pros
- : Has a non-overwhelming scent.
- : Offers good performance at lower cost.
- : Reduces or removes brassy tones from hair.
Generated by AI
Customer photos
+70 images
Sort by |
Showing 1-3 of 259 reviews
Aug 24, 2025
Pam
Item details
Size: 8 fl oz
5 out of 5 stars review
Verified Purchase
I have tried many purple shampoo only to be disappointed. This one actually works purple shampoo are supposed to keep the brassiness in the yellow out of silver blonde or gray hair. This is the only one that I have found and tried that actually works, and I just love the conditioner as well. It really leaves my hair, soft and not so coarse and not so frizzy just I'm just trying to keep the yellow and the brassiness out of my silver hair and this shampoo and conditioner does just that thank you so much.
Helpful?3Y5TW795SX4H55524646
Jan 1, 2026
Jackie
Item details
Size: 8 fl oz
5 out of 5 stars review
Verified Purchase
Good Product
Works great, but only use it about once a week. It's great for blonde and silver highlights. It will dry your hair out if you use it too much. Great for in between shampoos.
Helpful?3Y5TW795SX4H55524646
Jan 1, 2026
Mary
Item details
Size: 8 fl oz
5 out of 5 stars review
Verified Purchase
Exactly what's advertised
Just had my hair highlighted ! I use this brand in leave in conditioner! Thought I would try it! Exactly what it says it doesn't mess with my color keeps brassy away! Smells great and my hair feels soft and bouncy
Helpful?3Y5TW795SX4H55524646
