Outsmart Your Instincts : How The Behavioral Innovation™ Approach Drives Your Company Forward (Hardcover)

9780997384505. New condition. Hard cover. Language: English. Pages: 248. Sewn binding. Cloth over boards. 248 p. Evolution is killing innovation!
"Just trust your gut" is great advice when your instincts tell you to run from a lion in the jungle. But when it comes to thinking innovatively about your business, those same instincts can be your own worst enemy. Cognitive biases--the instinctual mental shortcuts we all have in our brains that shape how we see and respond to the world around us--can also be the archnemeses of innovation/innovative thinking. New ideas appear too risky. Data gets discounted if it doesn't match the hypothesis of the researcher. And even like-minded innovation enthusiasts can find that enacting disruptive change is tough when they all see things the same way.
It's time to let go and learn a new way to think.
Created by innovation experts, Outsmart Your Instincts cleverly merges behavioral science with business savvy. Using the trademarked Behavioral Innovation(TM) model, the authors provide an in-depth examination of eight unique biases (Negativity, Confirmation, and Conformity among them) that get in the way of creativity/creative thinking--and show us how we can overcome these barriers and break from the status quo.
With clever, thought-provoking activities, accessible writing, and easy-to-follow advice, Outsmart Your Instincts shows us how and why we react to new ideas the way we do, and then--helps us rethink what-we-think. Once we learn to outsmart our own instincts, we can take on challenges as true innovators who rely on all of our brains' powers--not just our guts--and be equipped to outsmart the competition.