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C Brymer

The Nature of Marketing: Marketing to the Swarm as Well as the Herd, (Paperback)

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Key item features

The Nature of Marketing: Marketing to the Swarm as Well as the Herd, (Paperback)
Author: Palgrave MacMillan
ISBN: 9781349301188
Format: Paperback
Publication Date: 2008-11-14
Page Count: 205

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
November, 2008
Pages
205
Subgenre
Marketing

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Product details

The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.

The Nature of Marketing: Marketing to the Swarm as Well as the Herd, (Paperback)
Author: Palgrave MacMillan
ISBN: 9781349301188
Format: Paperback
Publication Date: 2008-11-14
Page Count: 205

info:

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

November, 2008

Warranty

Warranty information

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