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D Stroud

Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business, (Paperback)

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Key item features

Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business, (Paperback)
Author: Palgrave MacMillan
ISBN: 9781349350957
Format: Paperback
Publication Date: 2013-01-12
Page Count: 251

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
January, 2013
Pages
251
Subgenre
Consumer Behavior

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About this item

Product details

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business, (Paperback)
Author: Palgrave MacMillan
ISBN: 9781349350957
Format: Paperback
Publication Date: 2013-01-12
Page Count: 251

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

January, 2013

Warranty

Warranty information

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