Public Diplomacy: Capturing the Information Terrain on the Way to Victory, (Paperback)

This paper details the campaign that Saddam executed in 2000 and impresses upon the reader that various public diplomacy techniques such as "faces with a name" can sway public opinion. Using this campaign as background, and to illustrate the value of capturing the information terrain, the events of 9/11 presented an opportunity to review the United States Government and Department of Defense's public diplomacy strategy from its infancy as the military prepared for Operation Enduring Freedom. In examining the first hundred days of this operation, the initial criticism is harsh as the administration stumbled into a different type of war engaging a non-nation-state and with little or no preparation time. As the campaign continued, handling public diplomacy gradually became a priority. Along with convincing our coalition partners that this was not a war against Islam, staffs throughout the United States Government knew that continued public support for a protracted war against terrorism would be needed, especially as the military began to suffer casualties. Now, months into Operation Enduring Freedom, public support in the United States remains high as a result of a refined effort and better understanding of public diplomacy, and the United States Government can focus on maintaining the information superiority it won back from Usama Bin Laden and the Taliban.