Pre-Owned Winning In Service Markets: Success Through People, Technology And Strategy (Paperback) by Jochen Wirtz
Pre-Owned Winning In Service Markets: Success Through People, Technology And Strategy (Paperback) by Jochen Wirtz
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Pre-Owned Winning In Service Markets: Success Through People, Technology And Strategy (Paperback) by Jochen Wirtz

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Key item features

  • ISBN: 9781944659059
  • Condition: Pre-Owned: Good
  • Paperback
  • Language: English
  • Intended for college/higher education audience.
  • Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
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Pre-Owned: Good

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What is Pre-Owned: Good?

Has been read and shows minimal signs of wear like an owner's inscription or foxing, but no tearing and all pages are present.

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