Pre-Owned Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit (Paperback) 0134384997 9780134384993

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Pre-Owned Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit (Paperback) 0134384997 9780134384993

Name: Pre-Owned Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit (Paperback) 0134384997 9780134384993
Brand: FT Press
SKU: 5284949952
Price: 15.02 USD
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Title: Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit
Book Format: Paperback
ISBN10: 0134384997
EAN: 9780134384993
Author: Raju, Jagmohan; Zhang, Z.
CONDITION - GOOD - Pre-Owned - Pages can include limited notes and highlighting, and the copy can include 'From the library of' labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included.

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Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Textbooks
Publication date
March, 2010
Pages
224
Edition
1

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In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices.

Smart Pricing introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about restaurants where customers set the price, how Google and other high-tech firms have used pricing to remake whole industries, how executives in China successfully start and fight price wars to conquer new markets.

Smart Pricing goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to win.

Title: Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit
Book Format: Paperback
ISBN10: 0134384997
EAN: 9780134384993
Author: Raju, Jagmohan; Zhang, Z.
CONDITION - GOOD - Pre-Owned - Pages can include limited notes and highlighting, and the copy can include 'From the library of' labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included.

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Has been read and shows minimal signs of wear like an owner's inscription or foxing, but no tearing and all pages are present.

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Pre-Owned: Good

A well-cared-for item that has seen limited use but remains in great condition. Item and instructions are complete and included.

What is the Walmart Pre-Owned Program?

See here for additional details & specific condition qualifications.

Why Walmart Pre-Owned?

Trusted sellers & quality items

Each Pre-Owned item listed comes from Walmart’s trusted performance-managed sellers, to ensure you get quality items.

Quality you can afford

Save even more on top brands & your most-loved items.

30-day free returns

Don’t love it? Most items offer a 30-day* free return policy, for added peace of mind.

Sustainability

Shopping Pre-Owned helps in extending the life of an item & reducing waste.

Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Textbooks

Publication date

March, 2010

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