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Influencer: The Science Behind Swaying Others, (Hardcover)

Influencer: The Science Behind Swaying Others, (Hardcover)

Hero image 0 of Influencer: The Science Behind Swaying Others, (Hardcover), 0 of 1

T Bettina Cornwell

Influencer: The Science Behind Swaying Others, (Hardcover)

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Key item features

Influencer: The Science Behind Swaying Others, (Hardcover)
Author: Routledge
ISBN: 9780367481162
Format: Hardcover
Publication Date: 2020-12-29
Page Count: 118

Specs

Brand
T Bettina Cornwell
Theme
Influencer Marketing
Pages
118
Language
English
Count
1
Edition
1

Current price is $192.37

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Columbus, 43215

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About this item

Product details

Influencers' impact on marketing and communications has risen rapidly - but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves.

Influencer: The Science Behind Swaying Others, (Hardcover)
Author: Routledge
ISBN: 9780367481162
Format: Hardcover
Publication Date: 2020-12-29
Page Count: 118

info:

We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.

Specifications

Brand

T Bettina Cornwell

Theme

Influencer Marketing

Pages

118

Language

English

Warranty

Warranty information

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