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Richard Young

Persuasive Communication: How Audiences Decide, (Paperback)

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Key item features

Persuasive Communication: How Audiences Decide, (Paperback)
Author: Routledge
ISBN: 9781138920378
Format: Paperback
Publication Date: 2016-07-22
Page Count: 464

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
July, 2016
Pages
464
Subgenre
Motivational

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Product details

This edition offers a comprehensive introduction to decision-making and persuasion in a business context. Drawing on empirical research on audience decisions, business communication, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences - from analysts to CEOs - to help students better understand why audiences make the decisions they make and how to influence them.

Persuasive Communication: How Audiences Decide, (Paperback)
Author: Routledge
ISBN: 9781138920378
Format: Paperback
Publication Date: 2016-07-22
Page Count: 464

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

July, 2016

Warranty

Warranty information

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