The Handbook of Managing and Marketing Tourism Experiences (Hardcover)

Name: The Handbook of Managing and Marketing Tourism Experiences (Hardcover)
Brand: Marios Sotiriadis; Dogan Gursoy
SKU: 52095995
Price: 197.91 USD
Availability: InStock

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Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Travel & Nature
Pages
584
Edition
Standard Edition
Publisher
Emerald Group Publishing

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The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

The Handbook of Managing and Marketing Tourism Experiences (Hardcover)

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Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Travel & Nature

Pages

584

Warranty

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