What it is: Alterna Caviar Anti-Aging Brightening Blonde Shampoo A sulfate-free cleanser that refreshes blonde tones, eliminates brassiness, and protects color. What it does: This luxurious cleanser improves the overall appearance of natural or color-treated blonde hair, restoring it to a healthy, youthful state. Infused with Alterna????s Age-Control Complex that includes Caviar Extract, vitamin C, and cytokines for stronger, healthier, younger-looking hair, it is also formulated with Seasilk, Enzymetherapy, and Color Hold with UVA/UVB protection to shield from color fade, daily stresses, and future damage. What else you need to know: Formulated without: parabens, sulfates, synthetic dyes, petrochemicals, phthalates, GMOs, triclosan. This product is safe for natural or color treated blondes. Product Options Available are as follows: Size : 8.5 oz - Alterna Caviar Anti-Aging Seasilk Blonde Shampoo;