Seven years ago, when I was working in a stable position at a major company, I vaguely felt the risk of staying in the same place, and I suddenly thought that I wanted to see how far I could go overseas. I used to enjoy the tea ceremony as a hobby. I jumped at it and went to New York alone. Since then, we have been frantically trying to figure out how Japanese brands and Japanese products can succeed in the American market. While working with many companies expanding overseas, there are two simple but most important things that hold the key to the success of Japanese companies expanding overseas. The first is to build a strong relationship of trust between the Japanese client and our local team as a true partner. This trust also facilitates the sharing of information, making goals and strategies clear to each other. Each member of the team, including the client, will have confidence and a sense of mission, and will be able to devote all their energy to developing the market. The second is to respond flexibly and quickly to market trends and needs that change on a daily basis. Especially in the US market, where technology and trends change rapidly, it is essential to remain sensitive to these changes. The fact that our team members are mainly composed of millennials and Generation Z is also a strong desire to be able to respond to such rapid changes in the times. The United States is a free market, and as much as there are many opportunities, it is a tough world where the law of the fittest prevails. In order for late-starting overseas brands to succeed in this market, it is absolutely essential not only to have strong products, but also to have solid teamwork and flexible and prompt execution of strategies. BOUS is not just an agency, but a global partner of our client companies. Armed with our business know-how in the global market, our youthful creative ability to grasp market needs and reflect them in marketing, and our local network and dynamism, we will work together to tackle new challenges for your company. I will come. BOUS Co. specializes in bringing quality Japanese products to the US market. Established in 2021, BOUS Co. was created to introduce modern, well-designed goods that promote sustainability and improve quality of life. BOUS represents a wide range of products including stationery, office and storage goods, kitchenware and leatherwear — and have successfully helped usher each brand successfully into the US market. Comprised of marketing and sales professionals with global perspectives, BOUS delivers world class know-how to create long lasting brands in the US market. Utilizing effective marketing strategy, world class sales expertise and a dedication to true partnership, BOUS rises to the challenge of bringing your brand to its full potential.
