Routledge Studies in Marketing Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives, (Paperback)

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Routledge Studies in Marketing Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives, (Paperback)

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Routledge Studies in Marketing Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives, (Paperback)
Author: Routledge
ISBN: 9781032537900
Format: Paperback
Publication Date: 2025-01-30
Page Count: 270

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Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
January, 2025
Pages
270
Subgenre
International

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This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.

Routledge Studies in Marketing Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives, (Paperback)
Author: Routledge
ISBN: 9781032537900
Format: Paperback
Publication Date: 2025-01-30
Page Count: 270

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Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

January, 2025

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Routledge Studies in Marketing Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives, (Paperback)

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About this item

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Publication date

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Warranty information

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