

Sony Bravia XBR XBR-55X950H - 55" Diagonal Class (54.6" viewable) LED-backlit LCD TV - Smart TV - Android TV - 4K UHD (2160p) 3840 x 2160 - HDR - direct-lit LED - black
Key item features
Key Features and Benefits:
- Picture Processor X1 Ultimate, delivering astounding realism
With unmatched processing power, the Picture Processor X1 Ultimate analyzes content to boost color, contrast and clarity, bringing astounding realism to your content. Object-based HDR remastering happens in real time to detect hundreds of individual objects on-screen and intelligently upscale everything you see to near-4K HDR quality so everything you watch is clear, bright, and incredibly realistic. - TRILUMINOS display, bringing you all the world's colors
By widening the color spectrum, TRILUMINOS display, powered by the Picture Processor X1 Ultimate, reproduces more colors than a conventional television. It analyzes and processes data in every image to make colors even more natural and precise so pictures are closer than ever to real life. See exactly what the creator intended with the advanced color, light, and gradation of the TRILUMINOS display. - Enjoy the precision of true-to-life contrast
Discover how real pictures can be when you bring out the fine details. By controlling light levels in sections of the screen independently, Full Array LED provides more realistic contrast by making light areas lighter and dark areas darker. Contrast is further enhanced by X-tended Dynamic Range PRO 6x, which gives the screen wider contrast range of a conventional edge-lit LED TV, creating higher peak brightness in highlights and detailed blacks in shadow. - Stay focused on the big picture
Sony's slim and simple one-slate design blends harmoniously in any room environment. The flush surface with narrow aluminum bezel keeps you focused on the picture, not the television. Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from any angle. - Supreme resolution, whatever you're watching
Any kind of content can be upconverted to lifelike 4K resolution with Sony's unique 4K X Reality PRO and object-based super resolution. The Picture Processor X1 Ultimate precisely analyzes and processes data to enrich pictures with lifelike detail, textures, and clarity in everything you watch. Leveraging intelligent dual database processing, content looks cleaner with less on-screen noise. Even images filmed in Full HD are upscaled close to 4K resolution by 4K X Reality PRO. Every single pixel is enhanced beautifully by Sony's Picture Processor X1 Ultimate. - Bright and clear motion
Scenes appear as they do in real life with X-Motion Clarity technology. This revolutionary technology from Sony refines action on the screen in real time with an incredible refresh rate for action that is brighter and clearer. - Satisfying picture from any angle
Watching TV from the sides is as satisfying as from the center. Sony's X-Wide Angle technology preserves vivid real-world colors from wherever you're watching, while retaining more brightness than other LED TVs. Enjoy a great picture with incredible from anywhere in the room. - Beautifully matched picture and sound
Sound on conventional TVs with a speaker located below the screen is often out of sync with the picture. The Acoustic Multi-Audio includes two sound positioning tweeters at the back of the TV that enable sound to follow the action for a truly immersive experience. Independent amps are controlled separately to precisely manage sound positioning of these speakers in high tone areas, enhancing sound pressure and stability for more realism. - Supreme pictures and sound, whatever the environment
Sit back and enjoy better viewing experience. Sony's unique Ambient Optimization technology automatically adjusts picture and sound to your environment. An embedded light sensor optimizes picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones, so you get the perfect view. For uncompromised sound, Acoustic Auto Calibration analyzes the rooms environment and reproduces sound that's enhanced and optimized to your room. - Dazzling detail and color with HDR, Dolby Vision, IMAX Enhanced and Netflix calibrated mode
High Dynamic Range (HDR) picture is the way TV was always meant to be watched. Ultra-high resolution and HDR video content combine to bring dazzling detail, color and contrast to everything you watch, while keeping a far wider range of brightness. Dolby Vision brings scenes to life with striking highlights, deeper darks and vibrant colors. The IMAX Enhanced program brings the immersive entertainment experience into the home. IMAX Enhanced content is digitally remastered to provide sharper images and more powerful sound - just as the creator intended. Netflix calibrated mode was specially developed to enjoy Netflix original content and reproduce picture quality as brilliant as the original recording, faithfully reproducing the creator's intent and vision. Whichever format, Sony TVs deliver picture-perfect reality, creating an immersive and engaging cinematic experience. - Experience content as the director envisioned
When pictures are digitally compressed from film to TV, quality is compromised and your experience is not as the director intended in the studio. A wide range of unique features lets you enjoy studio-quality entertainment in your own home, just as the director envisioned.
What's Included:
- Table Top Stand
- Voice Remote Control
- Batteries
- AC Power Cord
- Operating Instructions
- Quick Setup Guide
Specs
- Screen size55"
- Resolution4K UHD (2160p)
- DisplayLED
- Refresh rate120 Hz
- BrandSony
- Television typeLED-backlit LCD TV
Reviews summary
- : The tv's picture is clear and bright with excellent contrast.
- : Colors are exceptionally accurate.
- : Setup is straightforward and simple.
- : Features a screen with deep colors.
- : Offers intuitive design, but can be confusing to use.
How do you want your item?
About this item
Product details
Key Features and Benefits:
- Picture Processor X1 Ultimate, delivering astounding realism
With unmatched processing power, the Picture Processor X1 Ultimate analyzes content to boost color, contrast and clarity, bringing astounding realism to your content. Object-based HDR remastering happens in real time to detect hundreds of individual objects on-screen and intelligently upscale everything you see to near-4K HDR quality so everything you watch is clear, bright, and incredibly realistic. - TRILUMINOS display, bringing you all the world's colors
By widening the color spectrum, TRILUMINOS display, powered by the Picture Processor X1 Ultimate, reproduces more colors than a conventional television. It analyzes and processes data in every image to make colors even more natural and precise so pictures are closer than ever to real life. See exactly what the creator intended with the advanced color, light, and gradation of the TRILUMINOS display. - Enjoy the precision of true-to-life contrast
Discover how real pictures can be when you bring out the fine details. By controlling light levels in sections of the screen independently, Full Array LED provides more realistic contrast by making light areas lighter and dark areas darker. Contrast is further enhanced by X-tended Dynamic Range PRO 6x, which gives the screen wider contrast range of a conventional edge-lit LED TV, creating higher peak brightness in highlights and detailed blacks in shadow. - Stay focused on the big picture
Sony's slim and simple one-slate design blends harmoniously in any room environment. The flush surface with narrow aluminum bezel keeps you focused on the picture, not the television. Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from any angle. - Supreme resolution, whatever you're watching
Any kind of content can be upconverted to lifelike 4K resolution with Sony's unique 4K X Reality PRO and object-based super resolution. The Picture Processor X1 Ultimate precisely analyzes and processes data to enrich pictures with lifelike detail, textures, and clarity in everything you watch. Leveraging intelligent dual database processing, content looks cleaner with less on-screen noise. Even images filmed in Full HD are upscaled close to 4K resolution by 4K X Reality PRO. Every single pixel is enhanced beautifully by Sony's Picture Processor X1 Ultimate. - Bright and clear motion
Scenes appear as they do in real life with X-Motion Clarity technology. This revolutionary technology from Sony refines action on the screen in real time with an incredible refresh rate for action that is brighter and clearer. - Satisfying picture from any angle
Watching TV from the sides is as satisfying as from the center. Sony's X-Wide Angle technology preserves vivid real-world colors from wherever you're watching, while retaining more brightness than other LED TVs. Enjoy a great picture with incredible from anywhere in the room. - Beautifully matched picture and sound
Sound on conventional TVs with a speaker located below the screen is often out of sync with the picture. The Acoustic Multi-Audio includes two sound positioning tweeters at the back of the TV that enable sound to follow the action for a truly immersive experience. Independent amps are controlled separately to precisely manage sound positioning of these speakers in high tone areas, enhancing sound pressure and stability for more realism. - Supreme pictures and sound, whatever the environment
Sit back and enjoy better viewing experience. Sony's unique Ambient Optimization technology automatically adjusts picture and sound to your environment. An embedded light sensor optimizes picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones, so you get the perfect view. For uncompromised sound, Acoustic Auto Calibration analyzes the rooms environment and reproduces sound that's enhanced and optimized to your room. - Dazzling detail and color with HDR, Dolby Vision, IMAX Enhanced and Netflix calibrated mode
High Dynamic Range (HDR) picture is the way TV was always meant to be watched. Ultra-high resolution and HDR video content combine to bring dazzling detail, color and contrast to everything you watch, while keeping a far wider range of brightness. Dolby Vision brings scenes to life with striking highlights, deeper darks and vibrant colors. The IMAX Enhanced program brings the immersive entertainment experience into the home. IMAX Enhanced content is digitally remastered to provide sharper images and more powerful sound - just as the creator intended. Netflix calibrated mode was specially developed to enjoy Netflix original content and reproduce picture quality as brilliant as the original recording, faithfully reproducing the creator's intent and vision. Whichever format, Sony TVs deliver picture-perfect reality, creating an immersive and engaging cinematic experience. - Experience content as the director envisioned
When pictures are digitally compressed from film to TV, quality is compromised and your experience is not as the director intended in the studio. A wide range of unique features lets you enjoy studio-quality entertainment in your own home, just as the director envisioned.
What's Included:
- Table Top Stand
- Voice Remote Control
- Batteries
- AC Power Cord
- Operating Instructions
- Quick Setup Guide
Specifications
Screen size
Resolution
Display
Refresh rate
Warranty
Warranty information
Warnings
Ingestion Hazard
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Customer ratings & reviews
Reviews summary
- : The tv's picture is clear and bright with excellent contrast.
- : Colors are exceptionally accurate.
- : Setup is straightforward and simple.
- : Features a screen with deep colors.
- : Offers intuitive design, but can be confusing to use.
Customer images






+29 images
Showing 1-3 of 587 reviews
NO WORRIES ABOUT OLED BURN !
AMAZING PICTURE QUALITY AND EXTREMELY FAST OPERATING SYSTEM.NO NEED TO CALIBERATE.USB 3 PORT SHOULD BE SIDE. FOR 85 INCH TV MOUNTED ON WALL HAVING DIFFICULTY TO PLUG IN USB DRIVE.
Hi SJOSH, That's great! We're glad that you appreciate the picture quality and operating system of this TV. We are happy to hear that you are enjoying the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full-Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for sharing this feedback. Jay
Seller Verified Purchase
Wow!
Love the TV. Great picture, especially in 4g. The sound was just OK but the soundbar makes the whole viewing experience pop! I highly recommend this product!!!
Hi Jack2984, We are happy to hear you are enjoying the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. -Carl
Seller Verified Purchase
A Few Months In And
I'm a few month into owning this beast and I LOVE IT. I hope the quality is as good as my other Sony tv's, if so then this will be my best Sony purchase yet. I'm using it with a 7.1 Sony receiver powering my in-wall and ceiling system...best of all, the system works with my Apple TV controller...I can turn the TV off and on and adjust the volume all with one controller. If I turn on my PS5 the TV automatically switches to that input...no. No controller is needed...when I'm done if I click the Apple controller it switches back to apple. I need to make a video...it's that cool...I will at some point. Look for it on YouTube under Jones Beene...give me a week or so.
