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Ogilvy on Advertising in the Digital Age (Hardcover) by Miles Young

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ISBN: 9781847960870
Condition: New
Hard cover
Language: English
Contains: Unspecified. Includes unspecified. Intended for college/higher education audience.
David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook. Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival of 'digital'. He demonstrates how to respond astutely and successfully to the myriad possibilities the digital world has to offer. The book is comprehensive in its reach, touching on all areas, from brand response to social media, pervasive creativity, smart content and good storytelling, to cautions about the power of big data, and what we can learn from the latest neuroscience findings and emerging markets. Backed up by sound research and an illustrious career working out of offices in the UK, US and Hong Kong, Young cuts through the 'noise' surrounding digital to outline some essential truths and offer sound practical advice.

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Fiction/nonfiction
Non-Fiction
Publication date
October, 2017
Language
English
Educational level
College

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David Ogilvy Is Remembered As One Of The Most Influential And Iconic Admen Of All Time. His Bestselling Book Ogilvy On Advertising Gave No-Nonsense, Essential Advice To Those In Marketing, Pr, Advertising And Other Related Industries Wanting To Improve Their Success Rate. It Has Become The Industry Handbook. However, The Book Was Written Before The Digital Revolution. In This New Book, Miles Young Brings The Same Erudite Scrutiny To Advertising In The Digital Age As He Examines The Challenges That Agencies And Their Clients Have Faced With The Arrival Of “Digital”. He Demonstrates How To Respond Creatively And Effectively To The Possibilities The Digital World Has To Offer, Counselling Against Leaping On The Bandwagon Of The Latest Fad. The Book Is Comprehensive In Its Reach, Touching On All Areas, From Brand Response To Social Media, Pervasive Creativity, Smart Content And The Enduring Appeal Of Storytelling, To Cautions About Big Data, Harnessing The Power Of Creative Technologies And What We Can Learn From The Latest Neuroscience And Emerging Markets. Rounding Off The Book With 13 Predictions For The Future, Miles Skilfully Cuts Through The Cacophony Of Our Post-Truth Era, To Outline Some Essential Truths And Sound Practical Advice.

ISBN: 9781847960870
Condition: New
Hard cover
Language: English
Contains: Unspecified. Includes unspecified. Intended for college/higher education audience.
David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook. Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival of 'digital'. He demonstrates how to respond astutely and successfully to the myriad possibilities the digital world has to offer. The book is comprehensive in its reach, touching on all areas, from brand response to social media, pervasive creativity, smart content and good storytelling, to cautions about the power of big data, and what we can learn from the latest neuroscience findings and emerging markets. Backed up by sound research and an illustrious career working out of offices in the UK, US and Hong Kong, Young cuts through the 'noise' surrounding digital to outline some essential truths and offer sound practical advice.

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Fiction/nonfiction

Non-Fiction

Genre

From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.

Publication date

October, 2017

Reading level

Tertiary & Higher Education

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