L'Oreal Professionnel Dia Richesse 9.11

Dia Richesse has been discontinued, updated version available. Packaging may appear different due to manufacturer. What it is: L'Oreal Professionnel DIA Richesse is a rich demi-permanent crème hair dye that is formulated with advanced alkaline technology to create deep, rich tones and extraordinary softness. It is a tone-on-tone ammonia-free hair color that is ideal for blending away your first gray hairs leaving you with a natural-looking color. It also provides up to 70% coverage of white hair. The result is a bright and rootless effect. What it does: L'Oreal Professionnel DIA Richesse creates intense, rich, reflective tones, provides up to 70% white hair coverage, lifts up to 1.5 levels, and leaves incredible shine and softness. What else you need to know: This is an ammonia-free professional creme hair color formula for precise application and care for your hair. Pro Dia Richesse by L'Oreal crème hair dye lasts up to 4 weeks.