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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations, (Paperback)

How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations, (Paperback)

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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations, (Paperback)
Author: Palgrave MacMillan
ISBN: 9781349140725
Format: Paperback
Publication Date: 1998-01-01
Page Count: 172

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Pub date
January 1, 1998
Pages
172
Subgenre
Public Relations

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The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.

How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations, (Paperback)
Author: Palgrave MacMillan
ISBN: 9781349140725
Format: Paperback
Publication Date: 1998-01-01
Page Count: 172

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Pub date

January 1, 1998

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