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Zhenskie Gendernye Stereotipy V Sovremennoy Rossiyskoy Reklame (Paperback)

Name: Zhenskie Gendernye Stereotipy V Sovremennoy Rossiyskoy Reklame (Paperback)
Brand: Miroshnichenko Galina
SKU: 472459111
Price: 65.99 USD
Availability: OutOfStock

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Book format
Paperback
Fiction/nonfiction
Non-Fiction
Pages
60
Edition
Standard Edition
Publisher
KS Omniscriptum Publishing
Original languages
Russian

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V knige rassmatrivayutsya novye tendentsii v funktsionirovanii zhenskoy gendernoy reklamy. Raskryvaetsya kod reklamnoy kontseptsii, pozvolyayushchiy ob"yasnit' mekhanizm sozdaniya i uspeshnogo prodvizheniya novykh reklamnykh obrazov sovremennoy zhenshchiny. Osoboe vnimanie udeleno spetsifike reklamnogo soobshcheniya, kak instrumenta formirovaniya stereotipa. Analiz reklamnogo diskursa pozvolil vyyavit', nazvat' i opisat' predlagaemye reklamoy stereotipnye obrazy v vospriyatii zhenshchiny, prokommentirovat' effektivnost' ikh integratsii v massovoe soznanie.

Zhenskie Gendernye Stereotipy V Sovremennoy Rossiyskoy Reklame (Paperback)

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Economics/Marketing - General

Pages

60

Warranty

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Zhenskie Gendernye Stereotipy V Sovremennoy Rossiyskoy Reklame (Paperback)

Key item features

Specs

How do you want your item?

About this item

Product details

Specifications

Book format

Fiction/nonfiction

Genre

Pages

Warranty

Warranty information

Customer ratings & reviews

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