Loma Violet Brightening and Toning Shampoo, Purple Shampoo for Blonde and Gray Hair, 12 fl oz

Help keep unwanted yellow or brassy tones at bay with the Loma Violet Toning Shampoo, a purple shampoo for blonde hair, gray hair, or silver hair. It’s designed to keep your color looking fresh, bright, and beautifully balanced between salon visits. Infused with a natural vanilla bean and blood orange fragrance, this blonde shampoo turns your wash day into a gentle aromatherapy experience.

Formulated with innovative blue-violet pigments, this purple shampoo for gray hair works to enhance brightness while cleansing, giving your hair a soft, refreshed look after every wash. Rich in aloe moist complex, this gray hair shampoo helps hydrate strands, leaving them smoother and more manageable.

Crafted with organic ingredients and essential oil-based fragrances, this toning shampoo is free from sulfates, gluten, soy, and parabens, and is safe for color-treated hair. Keep your hair feeling soft, bright, and refreshed with Loma Violet Toning Shampoo.