Casio Women's Digital Sport Watch, Pink/Silver LW200-4BV

Casio Women's LW200-4BV Pink Resin Digital WatchThe Casio Women's Digital Pink Resin Strap Watch #LW200-4BV combines the sporty style and functionality of a digital watch with the dependability of a 10-year battery. And just because this is a digital watch doesn't mean it can't be your time-keeping companion for a night on the town. A pink resin band with a traditional buckle clasp adds cute factor, as do large attractive buttons set below the dial and to the right of the stainless steel bezel. Water resistant to 165 feet (50 meters), this watch also includes a stopwatch that can record split time, a fully automatic calendar (pre-programmed until the year 2099), a backlit LED dial to tell time in the dark, and an alarm.With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, atomic timekeeping means the users never have to reset the time. Recently, Casio launched a series of Bluetooth watches that sync to the users cell phone to automatically update the time. Casio is always moving time forward.