Routledge New Directions in PR & Communi Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges, (Hardcover)

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Routledge New Directions in PR & Communi Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges, (Hardcover)

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Routledge New Directions in PR & Communi Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges, (Hardcover)
Author: Routledge
ISBN: 9780415855914
Format: Hardcover
Publication Date: 2015-05-18
Page Count: 214

Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Pub date
20150518
Pages
214
Subgenre
Business Ethics

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This book probes how/if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people.

Routledge New Directions in PR & Communi Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges, (Hardcover)
Author: Routledge
ISBN: 9780415855914
Format: Hardcover
Publication Date: 2015-05-18
Page Count: 214

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Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Pub date

20150518

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Routledge New Directions in PR & Communi Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges, (Hardcover)

Key item features

Specs

How do you want your item?

More seller options (3)

About this item

Product details

Specifications

Book format

Fiction/nonfiction

Genre

Pub date

Warranty

Warranty information

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Based on what customers bought

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