Annie's, Shells & White Cheddar, Macaroni & Cheese

Made with organic pasta. Bernie. Rabbit of approval. 100% real cheese. No artificial anything! 0 g trans fat. Naturally good source of calcium and protein. Dear Friend Its no surprise that the product most associated with Annies Homegrown is our very first Annies Shells & White Cheddar. After twenty years our beloved purple box remains our rock - a link from the past to the present. Were proud to now bring you the same delicious recipe with certified organic pasta. So why such a positive response to our purple box from the start? The color purple proves to be eye-catching together with our logo - the quirky smiling rabbit (not seal) of approval my brother sketched from a photo of Bernie my pet rabbit. Maybe its our distinctively delicious all-natural ground-breaking white cheddar cheese or those unique cheddar-catching pasta shells. Perhaps above all Annies founding mission to make the planet a greener healthier place resonates with you. All of these answers contribute to the perseverance of our purple box. But I believe that you our friends and customers are the real magic behind the brand. Were honored that youve let us grow with your families and that you continue to recommend Annies to your family friends and roommates. Be green. Help the earth live. Be green help the earth live is a campaign we started in 1989. Its not about any particular organization or corporation or trying to get anyone elected. Be green simply lets people know that youre an earth advocate and that you care about what happens to our wondrous blue and green planet. As the stewards of our fragile planet we humans need to unite and speak out on behalf of all of earths inhabitants - from plankton to polar bears to whales to redwoods.