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T Sauber

Structured Creativity: Formulating an Innovation Strategy, (Hardcover)

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Key item features

Structured Creativity: Formulating an Innovation Strategy, (Hardcover)
Author: Palgrave MacMillan
ISBN: 9781403991508
Format: Hardcover
Publication Date: 2005-12-06
Page Count: 227

Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
December, 2005
Pages
227
Subgenre
Leadership

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Product details

Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.

Structured Creativity: Formulating an Innovation Strategy, (Hardcover)
Author: Palgrave MacMillan
ISBN: 9781403991508
Format: Hardcover
Publication Date: 2005-12-06
Page Count: 227

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Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

December, 2005

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Warranty information

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