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Hero image 0 of The Phenomenon of Political Marketing, (Paperback), 0 of 1

Professor of Marketing Nicholas Jackson O'Shaughnessy

The Phenomenon of Political Marketing, (Paperback)

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Key item features

The Phenomenon of Political Marketing, (Paperback)
Author: Palgrave MacMillan
ISBN: 9781349103546
Format: Paperback
Publication Date: 1990-01-01
Page Count: 286

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
January, 1990
Pages
286
Subgenre
Marketing

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Product details

This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.

The Phenomenon of Political Marketing, (Paperback)
Author: Palgrave MacMillan
ISBN: 9781349103546
Format: Paperback
Publication Date: 1990-01-01
Page Count: 286

info:

We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.

Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

January, 1990

Warranty

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