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Hero image 0 of City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality, (Hardcover), 0 of 1

M Paganoni

City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality, (Hardcover)

Name: City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality, (Hardcover)
Brand: M Paganoni
SKU: 42081831
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City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality, (Hardcover)City Branding and New Media Linguistic Perspectives Discursive Strategies and Multimodality Hardcover 9781137387950

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City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality, (Hardcover)
Author: Palgrave Pivot
ISBN: 9781137387950
Format: Hardcover
Publication Date: 2015-01-13
Page Count: 162

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Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Textbooks
Publication date
January, 2015
Pages
162
Subgenre
Communication Studies

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This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.

City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality, (Hardcover)
Author: Palgrave Pivot
ISBN: 9781137387950
Format: Hardcover
Publication Date: 2015-01-13
Page Count: 162

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Hardcover

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Non-Fiction

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Textbooks

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January, 2015

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City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality, (Hardcover)

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