Routledge Focus on Business and Manageme Adolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Indian Urban Families, (Paperback)

This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. Young people are considered a primary market of customers. This will have resounding impacts upon the shape of the future market.