

Wella Charm Liquid Haircolor, Ash Blonde, 1.4 oz
Key item features
- Wella Charm Liquid Haircolor, Ash Blonde, 1.4 oz.
- Wella colorcharm Permanent Liquid Color gives you up to 60% more conditioning than the leading competitor and up to 43% more shine* For excellent gray coverage that covers even the most resistant grays. *vs. untreated hair.
- Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. The color you want is always the color you get - from a vibrant palette without boundaries in neutral, ash, gold, warm and red shades..
- Liquidfuse Technology saturates, penetrates and fuses the hair for vibrant, long lasting, fade resistant results..
Specs
- Hair color shadeBlonde
- Hair color typePermanent Hair Colors
- BrandWella
- Hair color catBlonde
- Color descriptorVibrant
- Hair coverageFull Coverage
Reviews summary
Pros
- : Produces a range of light, cool-toned blonde colors with no yellow tones.
- : Simple to apply and mix with clear instructions.
- : Offers great cost-effectiveness for the price.
- : Produces a light, cool blonde shade with a creamy tone.
- : Produces a blonde color with a cool, ashy undertone.
Cons
- : May be too strong for some users.
- Free shipping
Free 30-day returns
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More seller options (1)
About this item
Product details
Vibrant, long-lasting, fade-resistant results Excellent gray coverage Great conditioning +A gentle floral fragrance. Directions for use: Mix 1 part Wella Color Charm liquid color with 2 parts Wella Color Charm Developer. Apply to the hair using either an applicator bottle and brush Developer for 30 minutes and up to 45 minutes if additional depth or gray coverage is needed.
- Wella Charm Liquid Haircolor, Ash Blonde, 1.4 oz.
- Wella colorcharm Permanent Liquid Color gives you up to 60% more conditioning than the leading competitor and up to 43% more shine* For excellent gray coverage that covers even the most resistant grays. *vs. untreated hair.
- Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. The color you want is always the color you get - from a vibrant palette without boundaries in neutral, ash, gold, warm and red shades..
- Liquidfuse Technology saturates, penetrates and fuses the hair for vibrant, long lasting, fade resistant results..
Specifications
Hair color shade
Hair color type
Brand
Hair color cat
Indications
Stop Use Indications
Directions
Instructions
Warranty
Warranty information
Please be aware that the warranty terms on items offered for sale by third party Marketplace sellers may differ from those displayed in this section (if any). To confirm warranty terms on an item offered for sale by a third party Marketplace seller, please use the 'Contact seller' feature on the third party Marketplace seller's information page and request the item's warranty terms prior to purchase.
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Ingredients
Ingredients
UNDECETH-3, WATER/EAU, OLEIC ACID, ISOPROPYL ALCOHOL, AMMONIUM HYDROXIDE, LAURETH-2, PROPYLENE GLYCOL, RESORCINOL, FRAGRANCE/PARFUM, TOLUENE-2,5-DIAMINE SULFATE, p-AMINOPHENOL, 1-NAPHTHOL, DISODIUM EDTA, ASCORBIC ACID, SODIUM SULFITE, SODIUM HYDROXIDE, m-AMINOPHENOL, 4-AMINO-2-HYDROXYTOLUENE.
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Customer ratings & reviews
Reviews summary
Pros
- : Produces a range of light, cool-toned blonde colors with no yellow tones.
- : Simple to apply and mix with clear instructions.
- : Offers great cost-effectiveness for the price.
- : Produces a light, cool blonde shade with a creamy tone.
- : Produces a blonde color with a cool, ashy undertone.
Cons
- : May be too strong for some users.
Customer photos






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Showing 1-3 of 3,197 reviews
Great toner from neutralising
Great toner from neutralising brassy tones Leaves my hair look great for weeks after using the toner really doesn't fade much and is very long lasting. Wouldn't be without a collection in my cupboard it's my go to hair toner.
Took a chance - loved it!
I read SO many reviews/watched videos before trying T18 on my brown hair w/ blonde highlights. Did highlights myself, didn't leave bleach on long enough, ended up with brassy orange highlights. I was so scared that T18 would turn my highlights white, or lighten my brown base colour. Finally did it this week and I love it. I mixed it with a 20 developer, left it in for 20 mins (could have gone another 10 mins) and my highlights turned a very natural ashy blonde that blended really well with my base colour. They darkened a bit, which for me was great. In case you're not sure whether to try it, I say go for it. So glad I did! Also - only used about a third of the bottle so more for next time!
Got rid of my brassy coloring! Fantastic product!
HIGHLY recommend!! My natural hair is medium brown and I had been steadily adding blonde to it, then decided to just bleach my whole head. It came out a horrible yellow-orange and was super brassy. I saw this on YouTube and decided to give it a try with the T18 and cream developer and it took all the brassiness out, leaving it a cool, silvery-blonde! I left it in for 30 minutes, so there was a little purple in my hair that had already been bleached more frequently, but I think it looks cool, most people told me they didn't even notice and they thought it was more white than purple—plus it will wash out in a few washes anyway. I recommend buying two boxes of the toner, especially if you have long hair, because I JUST made the cut with the one box and I only have a collar bone-length bob. I will probably buy a second box and just do a spot treatment on some of the roots that didn't get enough of the toner.
