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Robert B Miller

The 5 Paths to Persuasion: The Art of Selling Your Message, (Paperback)

Name: The 5 Paths to Persuasion: The Art of Selling Your Message, (Paperback)
Brand: Robert B Miller
SKU: 3953486
Price: 11.8 USD
Availability: InStock

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The 5 Paths to Persuasion: The Art of Selling Your Message, (Paperback)The 5 Paths to Persuasion The Art of Selling Your Message Paperback

Book Format:Paperback

Key item features

The 5 Paths to Persuasion: The Art of Selling Your Message, (Paperback)
Author: Business Plus
ISBN: 9780446695909
Format: Paperback
Publication Date: 2005-09-01
Page Count: 256

Specs

Book format
Paperback
Edition
1
Pages
256
Language
English
Brand
Robert B Miller
Pub date
2005-09-16

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Product details

The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.

The 5 Paths to Persuasion: The Art of Selling Your Message, (Paperback)
Author: Business Plus
ISBN: 9780446695909
Format: Paperback
Publication Date: 2005-09-01
Page Count: 256

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Specifications

Book format

Paperback

Edition

Pages

256

Language

English

Warranty

Warranty information

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